Joint venture traffic is some of the highest quality traffic you can send to your site. I was recently talking to a “guru” and he coined the term “JV Crack.” It resonated with a lot of what I am doing at the moment so I decided to take a few minutes and write some of my thoughts on JV Crack.
Spoiled by affiliate traffic.
Close joint venture affiliates spoil us in so many ways. They send broadcasts to their lists who trust them, read and listen to their recommended products, websites and resources. I work with affiliates who consistently send over 65% opt in rates to various squeeze pages and/or opt in pages. Not only do those conversion rates exceed industry standards but the customers who opt in also convert into paying customers exponentially higher than cold traffic.
I have run lots of campaigns to generate traffic, leads and customers from Facebook, Twitter, youtube, media buys, sponsored ads, sponsored links, sponsored articles, PPC, SEO, etc and I have yet to find a higher converting campaign when comparing to a JV or affiliate partner. Hence – JV Crack – once you partner with the right people who are closely aligned with your interests and share much of the same target demographic they should be your new best friends. I search long and hard and have not found any better way to generate quality traffic that converts.
Joint venture traffic vs everything else. Several years ago when I ran google PPC campaigns where there was not much competition ROI was amazing. Now that PPC has become much more competitive (i.e. prices are much higher for terms), it is harder to justify the spend on prices where margins are lower or you cannot quantify customer lifetime value. In the offers I have helped run, a single affiliate email can drive 65-70% opt in rates – and these are double opt ins via aweber. Those who opt in from JV traffic also have a much higher likelyhood to purchase products thus driving up conversion rates. Cold traffic, media buys, etc typically fall underneath the 15-18% opt in rates. The conversion cycle is also much different.
The message I am trying to convey is that if you are not already working with JVs or have a dedicated affiliate manager or at least a part time affiliate manager you need to focus and prioritize. JV partnerships drive volume and revenue in so many ways that once you start on JV crack you will be hard pressed to give it up. Yes – you might try other options but you will want to focus the majority of your time on affiliates.